HIST 3090                                                                                               Oct. 31, 2005

Szuying Wu

Hotel Desegregation Movement in Atlanta Area in 1960s

The desegregation movement had been a huge event and impact in Atlanta area in 1960s, especially after the Civil Right Acts of 1964 had announced in 1963.  During that time, there were many protests and arguments about segregation had occurred and revealed, most of them were focusing on the public accommodations, such as restaurant, hotel, theater, and transportation, especially restaurant and hotel were the most difficult facilities to negotiate the agreement of desegregation.  During the process of hotel desegregation, one most important event that had impacted the Atlanta area was the legal suit, Atlanta Motel v. United States.  It challenged the Civil Rights Act of 1964, and influenced Atlanta area’s hotel desegregation process and made a huge movement during that time.  The case had pulled out many discussions and opinions, and also brought up many public accommodations to pay attention on the desegregation issues.  By seeing through the Atlanta Motel case, it could find out more information about how most public accommodations in Atlanta area faced and dealt with the Civil Rights Act movement during 1960s. 

Before talking about the desegregation process, one most important thing need to be discussed here is the Civil Rights Act of 1964.  The Civil Rights Act of 1964 had originally been introduced by President John F. Kennedy in June 1963.  He made an announcement that nation had faced a “moral crisis” as a result of the “rising tide” of Negro discontented that threatens public safety in every American city.  He also promised to send to Congress sweeping legislation that would prohibit most public accommodations from discriminating against Negroes; allow the federal government to take more action for aiming at desegregation public schools; and would allow Negroes to take advantage of their right to vote.  On June 19, 1963, President Kennedy attached a proposed bill in a message to Congress and included the statement of “to promote the general welfare by eliminating discrimination based on race, color, religion, or national origin in ….”  On July 2, 1964, the Civil Rights Act of 1964 was officially passed upon the recommendation of President Johnson.[1]

Before the Civil Rights Act had been legislated by Congress, Atlanta could be seen as one major racially segregated city, and was also one racial residential segregation city with long-term segregation process after racial segregation in the United States had been raised during the years after the end of Reconstruction in the 1870s.  The segregated communities had developed in the late 19th century, and the first segregation law used various plans to limit black movement into white areas had enacted in 1913.  During the time, Atlanta was divided into white and black zones for different usage of dwelling sections, apartment-house area, and commercial and industrial districts; it is no doubt that the city was trying to be a major race-based policies city.[2]

The segregation laws in Atlanta had separated white and black for a long time period, therefore, it certainly needed to take a long time for white people in Atlanta to accept the Civil Rights Act movement when it passed in 1964.   According to a Federal Reserve Board study, “Atlanta ranked among the 20 worst American cities in inequality in home loans to white and minority neighborhoods.”  Also, in December 1963, Dr. King had made an announcement about that Atlanta had fallen behind almost every other major Southern city in progress toward desegregation, and most Negroes were disappointed with Atlanta had allowed itself to fall behind.  They felt that the progress had been made in some areas, but it should try harder for making Atlanta a truly free and open city for all of the citizens.  During that time, most white people in Atlanta city were still refused and resisted to desegregate the pubic accommodations, until the Civil Rights Act of 1964 had been established.[3]

        Although Atlanta had been one of major segregation cities in the early of 1960s, there were still few desegregation movements had been made slowly.  Many African American citizens began to challenge city’s racial segregation rules by actions of boycotts, sit-ins, and other forms of nonviolent movements during the 1950s, and more and more Civil Rights movements had begun and started to influence the Atlanta city.  Such as “Forward Atlanta Campaign” had made some business leaders recognized that a good reputation in race relations was helpful in attracting new industries, and the white leadership of Atlanta realized that some changes were inevitable, thus they believed that the racial reform would help the economic growth.  Some other movements of desegregation also had been processed in peace gradually during 1950s to 1960s, such libraries, schools, churches hospitals, city buses, golf courses, and parks.  Most of the African American leaders had tried very hard to protest and negotiate with many facilities for their own liberties. [4]

However, even there were the civil rights groups had tried to negotiate desegregation agreements between the owners of the city’s facilities of public accommodation, there were still some limitation of progress toward desegregation, the majority of restaurants and hotels still maintained a policy of segregation.  When the Civil Rights Acts became law, a restaurant’s owner, Lester Maddox, pledged that his restaurant would never desegregate, and announced that, “I’ll do just as I have in the past—throw the Negroes out—if it falls my due to go to jail,” which shows their insistence of refusing to accept the desegregation for the public accommodations.  Due to the restaurant and hotel owners’ reaction, desegregation of downtown restaurants, hotels and motels thus had been Mayor Allen’s hardest goal to achieve.  In 1963, the mayor of Atlanta, Ivan Allen, said that “Atlanta had made strides during the first three years of the sixties, but the battle lines had been drawn quite clearly at the restaurants and the hotel.  Everything I had tried in those areas had failed.”[5]

In 1963, under the city officials or the convention bureau’s request, few hotels agreed to accept visiting African American dignitaries and black convention delegates, and some major downtown hotels and restaurants arranged biracial luncheons and meetings, but most hotels still insisted to maintain a policy of segregation in their eating facilities, due to their revenues from eating facilities were dependent on local owners who claimed it was necessary to hold on to custom and tradition.  In the summer of 1963, African American students protested at segregated hotels and restaurant, after protests, African American leaders and Mayor Allen negotiated with hotels and restaurants’ owners.  However, owners of hotels and restaurants still insisted to maintain segregation and emphasized their property rights, and they also claimed that owners had rights to choose their customers and clients.  In the negotiations with those owners, African American leaders felt that no establishment wanted to “take the first step”, and restaurants owners were waiting to see if hotels first opened their eating facilities to African Americans.[6]

In May 1963, The Atlanta Chamber of Commerce announced a “policy declaration” for urging all businesses to desegregate in order to maintain a peaceful racial environment.  Thus, some good results came out in the same year in June, Mayor Allen made an announcement that 14 of Atlanta’s leading hotels and motels voluntarily agreed to desegregate their facilities to the extent of accepting “conventions with a limited number of Negro delegates.”  In the January 10th 1964, Mayor Allen met with 35 hotel and motel owners for seeking the voluntary desegregation of the city’s public accommodations.  Following the meeting, the 14 major hotels and motels had announced the first public agreement on January 11th, to accept reservations regardless of race in agreement with usual hotel practices.  Few days after the announcement, two more big motels, Holiday Inns and Piedmont Avenue, had joined and brought the total to 16 desegregated hotels.   Those actions had been expected to affect Atlanta’s convention business, and also made a huge forward for desegregation movement in Atlanta city.[7]

        In contrast to the desegregation pledged by those 16 motels and hotels, there were still some other source of resistance to the public accommodations; one of them was the Heart of Atlanta Motel.  The motel had been built in 1956 by Allen Glover Webb and Moreton Rolleston Jr., and also had been refused to accommodate Negroes since it opened.  When 14 of the leading Atlanta hotels agreed in 1963 to desegregate, the Heart of Atlanta Motel declined to join the agreement, thus, the motel had been the protest target by Negro and white civil rights workers.  One of the motel’s owners, Moreton Rolleston, who was a practicing attorney, and also a strict segregationist, had begun preparing a constitutional challenge of the Civil Rights Act of 1964 after the President Kennedy attached a proposed bill in a message to Congress.  On July 2nd 1965, after President Johnson signed the civil rights act into law at 6:45 p.m., Rolleston was filed with the federal court clerk immediately at 8:55 p.m., and the Heart of Atlanta Motel suit therefore became the first court test of the Civil Rights Act of 1964.[8]

        The Heart of Atlanta Motel case asked for $11 million in damage and argued that the desegregation law was unconstitutional as applied to the Heart of Atlanta Motel and would ruin his motel business, reputation and goodwill.  Mr. Rolleston said the law violated the Fifth Amendment of the Constitution because the Government was now allowed “to take for pubic use part of the rights of the motel in and to its private property without any compensation.”  He contended that the law exceeded the constitutional authority of Congress to regulate the foreign and interstate commerce into a motel business, and also argued that his motel is “local” rather than “interstate commerce” by saying “so essentially local in character as to be outside the stream of interstate commerce.”[9]

        The federal court set July 17th as the date for a hearing of Heart of Atlanta Motel case.  In July 22nd, the court ordered the Atlanta restaurant and a motel to serve Negroes within 20 days, and dismissed Rolleston’s claim for $11 million in damages against the government.  The court ruled that racial discrimination in hotels and motels could truly be prohibited by Congress under the Commerce Clause in order to remove the unfavorable affects such discrimination imposed on commerce.  The judges set August 11th as the deadline for desegregating the restaurant and motel, and the judges also allowing Rolleston to appeal the decision to the Supreme Court, Rolleston said that they will obey the court order and immediately filed notice of appeal to the Supreme Court.  After Rolleston appealed, the oral argument for the case scheduled on October 5, and the decisions of the Supreme Court were publicly announced on December 14, 1964.  The Supreme Court stated that the motel was located on Courtland Street, it was only two blocks from downtown Peachtree Street, and strategically located near both Interstates highways 75 and 85 and state highways 23 and 41; also, the motel’s 75% guests were from out of State, which proved the motel clearly affected interstate commerce.  Therefore, it upheld the permanent injunction issued by the District Court, and the Heart of Atlanta Motel would be required to receive business from customers of all races.[10]

        After Supreme Court’s decision had been announced, Mr. Rolleston had totally accepted the decision and stated that “This is the end of the line…I’ve gone as far as I can.”  Afterward, the Heart of Atlanta Motel had been operating on a desegregated basis on Court’s order, furthermore, the president of the Atlanta Hotel Association pledged that the “hotel will obey the law,” thus, most hotels and motels started to desegregate and follow the court’s decision.  The decision also made many public accommodations in the South start to obey the law after Supreme Court’s decision had been announced, in February 1965, the hotel and night-club had opened for the Negroes tourists in Miami area, too.  Base on that information, it probably could be assumed that the most hotels and motels in Atlanta area had officially been desegregated after the law suit since some other areas had started to consider about the importance of desegregation issues.[11] 

The decision for Heart of Atlanta Motel’s was a big impact for the whole nation, one Atlanta black attorney Donald Hallowell, who was the leaders in the fight to desegregate Lester Maddox’s Pickrick restaurant, another famous law suit of challenging Civil Rights Act of 1964, said that the Supreme Court’s decisions were “most important and extremely gratifying.  It is another step toward effecting human dignity for all Americans.”  Also, some scholars believed that the Civil Right Act and the Heart of Atlanta Motel case contributed to the growth of Atlanta’s convention trade and business.  The result of the law suit was also the most important social change for the whole nation, and it also brought the Atlanta area forward to a different, new period.[12]

In the American’s history, the process of desegregation movement probably was not really a long process compare with other huge events in the past, however, it could probably be the most difficult process for all of the Americans; both blacks and whites needed to struggle for trying to fit in and accept each other’s society in their daily lives.  In Atlanta area during 1960s, it had been a hard time and hard job for most people to accept the desegregation movement, however, the city was doing a good job and made a huge movement to accomplish the accommodation desegregation in a short time period.  The Mayor Young said in May 1985, “Over the last 20 years, we have accomplished the task of desegregation in Atlanta…”  Even the desegregation of hotel and motel in Atlanta area had taken only twenty years to accomplish the mission; it still could be seen that it was a huge and difficult step for the whole city.  In reviewing the whole process, we could notice that the most helpful step for the desegregation movement could be passing the Civil Rights Act of 1964, however, by seeing through the Heart of Atlanta Motel’s law suit for the movement, it could also make an assumption that without Mr. Rolleston’s action of bringing on the law suit, the whole process of hotel’s desegregation probably would take longer to achieve, and probably would take more hard steps to make all of the hotels and motels to obey the law.  In the other word, the action of challenging the constitution law was a helpful achievement; it was also one important step that made the whole nation make a huge step forward to the equality of human rights period.[13]


 



[1] "Must Avert Violence, Nation Told", Atlanta Constitution, 12 June 1963, p.1;

Heart of Atlanta Motel v. United States, 379 U.S. 241 (1964).

 

[2] Richard C. Cortner, Civil Rights and Public Accommodations: The Heart of Atlanta Motel and McClung Cases (Lawrence, KS: University Press of Kansas, 2001), ix;

Ronald H. Bayor, Race and the Shaping of Twentieth-Century Atlanta (Chapel Hill: University of North Carolina Press, 1996), 54.

 

[3] Bayor, 53;

"Atlanta Trailing Dixie Cities, King Tells Integration Rally," Atlanta Constitution, 16 December 1963, p. 1, 8.

 

[4] David Andrew Harmon, Beneath the Image of the Civil Rights Movement and Race Relations: Atlanta, Georgia, 1946-1981 (New York: Garland, 1996), 83

 

[5] Cortner, 31, 33

 

[6] Harmon, 152

 

[7] Harmon, 152;

  "14 Hotels Accept Some Integration." Atlanta Constitution, 21 June 1963, p., 13;

  "14 Hotels, Motels Desegregate Here." Atlanta Constitution, 11 January 1964, p.1, 5;  

"2 More Big Motels Desegregate Here." Atlanta Constitution, 16 January 1964, p.15.

 

[8] Cortner, 35;

  "Rights Law Illegal, Motel Says in Suit.” Atlanta Constitution, 7 July 1964, p. 3.

 

[9] Atlanta Constitution. 7 July 1964;

  "Atlanta Motel Sues in Major Test of Right Act." The New York Times, 7 July 1964, p. 1;

  Cortner, 36

 

[10] "Civil Rights Act Passes First Test In Federal Court." The New York Times, 23 July 1964. p.1;

   "Federal Court Orders Maddox And Motel to Serve Negroes." Atlanta Constitution. 23 July 1964. p.1, 19;

   Cortner, 54, 171

   Heart of Atlanta Motel v. United States, 379 U.S. 241 (1964)

 

[11] Cortner, 182;

"Miami Doors Open To Negro Tourists." The New York Times, 7 February 1965. p.73

 

[12] Corner, 182;

   "Allen Webb, developer of historic motel." The Atlanta Journal and Constitution, 5 March 1998. p. 10-C

 

[13] "Atlanta’s Years of Progress Temper New Racial Disputes." The New York Times, 6 May 1985, p. 1-A